A Milestone in the Digital Asset Market
The biggest cryptocurrency exchange in the world, Binance, is celebrating its seventh anniversary, marking another significant milestone in the developing digital asset market.
Commemorating Success with “Be Binance”
To commemorate the company’s achievement, Binance, which has more than 200 million users globally, has introduced a new “Be Binance” campaign. Chief marketing officer at Binance, Rachel Conlan, said the new campaign intends to honor and thank the exchange’s devoted clients. In a statement sent to Cointelegraph, she wrote:
“With the help of over 200 million users, we’ve overcome obstacles and enjoyed benefits via tenacity, curiosity, and responsibility. We adhere to our core principles of appreciation, cooperation, humility, and compassion while we work toward financial independence.”
Binance’s Market Dominance
The biggest cryptocurrency exchange in the world, Binance, boasts more than $25.3 billion in trading activity per day. According to CoinMarketCap statistics, this makes it more than seven times bigger than Coinbase, the second-largest exchange, which has a $3.3 billion daily trade volume.
Enormous Growth Potential
Despite having more than 200 million users now, Binance’s chief marketing officer, Rachel Conlan, believes the company still has enormous development potential. The next generation of mainstream users will be drawn in large part by education, Conlan told Cointelegraph:
“Increasing awareness and educating people are crucial. Although 200 million+ is an astounding figure, the industry and our user base both have enormous untapped growth potential.”
Remarkable User Growth
In five years, the exchange added 100 million users, and in two more years, 200 million. Binance has around 30 million registered new users as of the first half of 2024. According to Conlan, the achievement increases the likelihood of accomplishing the goal of becoming the first billion Web3 users:
“200 million users a few years ago sounded like something out of a science fiction film. Onboarding the first billion people to Web3 seems like a goal we can achieve today, even though we know it will still need years of arduous labor.”
Global “Be Binance” Campaign
The “Be Binance” campaign is present in more than 19 nations. Users will have access to a variety of activities throughout the festive campaign, such as live events, online competitions, social media competitions, and upcoming promotions. Additionally, the exchange plans to start a number of prizes via community channels like Binance Square and social media. Users can win items and a portion of the $7,000 BNB (BNB) token prize pool by answering questions and sharing experiences with Binance.
In-Person Celebrations
Nineteen nations, including the United Arab Emirates, Australia, New Zealand, Bulgaria, Spain, and Benin, will have in-person celebrations to mark the milestone. Conlan states that the exchange will continue to place a high priority on educational initiatives:
FAQs
Q: What is the “Be Binance” campaign?
A: The “Be Binance” campaign is a celebratory initiative by Binance to honor and thank its 200 million users worldwide, featuring activities such as live events, online competitions, and promotions.
Q: How significant is Binance’s market activity?
A: Binance has more than $25.3 billion in daily trading activity, making it the largest cryptocurrency exchange in the world and over seven times bigger than its closest competitor, Coinbase.
Q: What is the goal of Binance’s educational initiatives?
A: Binance aims to increase awareness and educate people about the benefits of digital assets and cryptocurrency, helping to onboard the next generation of mainstream users.
Q: How has Binance’s user base grown over the years?
A: Binance added 100 million users in five years and reached 200 million users in the next two years, with around 30 million new users registered in the first half of 2024.
Q: What are the benefits of participating in the “Be Binance” campaign?
A: Participants in the “Be Binance” campaign can engage in various activities and competitions, potentially winning items and a share of the $7,000 BNB token prize pool.
