On Monday, Apple detailed how its new artificial intelligence capabilities will allow you to ask a redesigned Siri to bring up the most recent episode of your favorite podcast, use the Mac email program to rewrite your cumbersome message, and make an AI-customized graphic in your group chat.

In theory, everything seemed beneficial or enjoyable. However, there are two nagging facts that make it difficult to trust the AI features that Apple executives highlighted in a scripted video, which they did not display live or enable many journalists to test.

First, other businesses such as Google, Amazon, and Microsoft have boasted about equally valuable AI capabilities that have not performed as well as they claimed. Second, Apple has a shaky track record in AI, having forced you to use the stupid Siri for more than a decade.

If 2023 was the year when AI craze went into overdrive, 2024 must be the “prove it” year.

Too many firms have promised miraculously beneficial AI that has frequently been hurried, barely functional, ineffective, unsecure, or prone to errors, such as Google’s new AI-powered search, which advised users ingest glue. All of this half-baked technology wastes your time, energy, and hope in emerging types of artificial intelligence.

Apple’s new AI-powered features may be fantastic. Most users will not be able to utilize Apple AI capabilities until September or later, and they may need the purchase of a new iPhone.

What Apple’s AI presentation revealed (and didn’t)

Apple highlighted what are effectively two layers of AI coming to select newer iPhones, Macs, and iPads: the company’s own AI and OpenAI’s ChatGPT, which will take over jobs that Siri or Apple’s applications cannot do.

Apple demonstrated, for example, that if you wanted AI assistance in writing a bespoke bedtime tale for your child, your phone may ask for permission to share your written suggestion with ChatGPT.