Apple is heading into one of the busiest product periods in its recent history, with the company expected to introduce a broad collection of new devices through the remainder of 2026 and into 2027. The roadmap comes as Chief Executive Officer John Ternus begins shaping a new era for the company, with artificial intelligence, new form factors and redesigned hardware increasingly central to Apple’s strategy.
The September product cycle has already delivered some of the biggest changes. Apple introduced its first foldable iPhone, alongside the iPhone 18 Pro and Pro Max, new Apple Watch models and updated AirPods. The foldable device represents Apple’s first major entry into a smartphone category that competitors have occupied for years, while the latest iPhones put greater emphasis on processing power, cameras and AI capabilities.
The foldable iPhone is particularly significant because it creates an entirely new premium category for Apple. The device is expected to open into a much larger display while retaining a smartphone form factor when closed. Analysts see Apple’s brand, software ecosystem and hardware integration as potentially powerful advantages in a market that has remained relatively small despite years of foldable launches from Samsung and Chinese manufacturers.
But Apple’s product push is expected to extend well beyond the iPhone. Reports indicate the company is preparing another major wave of Macs and iPads, including new MacBook Pro and MacBook Air models. An Omdia roadmap cited in recent reports points to significant changes across Apple’s notebook and tablet lineup, suggesting the company is preparing a broader hardware refresh rather than simply introducing faster processors.
The Mac could become one of the most important parts of that transition. Apple is reportedly working on a redesigned MacBook Pro featuring an OLED display and touchscreen capabilities, potentially representing the most substantial redesign of the company’s professional laptop in years. A new generation built around future M-series chips could arrive during 2027, following additional Mac updates expected in late 2026.
Apple’s decision to explore touchscreen Macs would mark a notable shift in its long-standing approach to personal computing. The company has traditionally kept macOS laptops distinct from touchscreen iPads, arguing that each device is optimized for a different type of interaction. A touch-enabled MacBook could blur that boundary and give Apple another way to compete against premium Windows laptops that increasingly combine traditional PC functionality with touch interfaces.
The iPad lineup is also expected to receive substantial attention. Reports point to new iPad models and future displays, with Apple seeking to strengthen the tablet as both a productivity device and an AI-powered computer. The strategy could become increasingly important as Apple attempts to expand AI features across its hardware rather than treating artificial intelligence as an iPhone-only capability.
Artificial intelligence is likely to remain a common thread throughout the roadmap. Apple’s latest software releases include a significantly upgraded Siri with more context-aware capabilities, while the company is also integrating AI into areas such as Apple Watch audio processing and other device experiences. The quality and availability of these features will be closely watched because Apple has faced increasing pressure from Google, OpenAI and other technology companies in the AI race.
The company is also expected to expand its smart-home ambitions. Reports have pointed to new home-focused hardware, including an Apple-branded home hub and refreshed versions of existing home products. Apple has reportedly delayed some of these products while working to ensure that its AI-powered Siri experience is ready to support them.
Wearables could see further expansion as well. Apple has been developing new approaches to health monitoring, fitness and AI-powered interactions, building on the latest Apple Watch generation. The company is also expected to continue expanding the role of AirPods, potentially turning its earbuds into more sophisticated computing and health accessories rather than simply wireless headphones.
Taken together, the roadmap suggests Apple is preparing for a period of unusually broad hardware change. Reports have identified roughly 20 products across 2026 and 2027, covering iPhones, Macs, iPads, watches, AirPods and smart-home devices. Not every reported product is guaranteed to launch on schedule, but the breadth of the pipeline indicates that Apple is investing heavily in new categories and redesigned hardware.
For investors, the challenge will be determining whether the new devices can produce another major growth cycle. Apple’s established products remain enormous businesses, but smartphone replacement cycles have lengthened and competition in AI has intensified. A foldable iPhone, redesigned MacBook and smarter home devices could give Apple additional avenues for growth while helping differentiate its ecosystem.
The next 18 months may therefore be unusually important for Apple. Rather than relying primarily on incremental upgrades, the company is preparing products that could reshape several of its core categories. If the devices arrive on schedule and Apple’s AI strategy gains traction, late 2026 and 2027 could mark the beginning of a broader hardware transition for the world’s most valuable consumer technology ecosystem.
