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Obsidian Identity’s latest analysis says content strategists need more than AI content to rank

admin by admin
June 15, 2024
in AI, Tech
0
Obsidian Identity’s latest analysis says content strategists need more than AI content to rank

AI-written links made up less than 1% of the top 10 keyword rankings, thus content producers and marketers need more than technology to rank higher.

June 15, 2024, Memphis, TN –(PR.com)– In a startling analysis titled “When AI Doesn’t Rank,” the founder of the content and design business Obsidian Identity, Kelsey Ray, revealed that only 0.46% of the links gathered and ranked in the top 10 results for their keyword were 100% likely to have been created by artificial intelligence.

This 10-page research examines how AI content affects Google results by comparing the top 10 links for 300 keywords pertaining to consumer finance, payments, remittances, and B2B wealth management before and after the March change. Every link’s AI likelihood was compared to many AI-detection services.

Following the change, 25.32% of results with an AI likelihood were eliminated from the top 10, and almost half of the results with an AI likelihood of at least 70% were shifted downward.

Best practices for using AI are also included in this impartial research, along with input from marketers and content producers on how they utilize the technology.

The results show that while AI is here to stay, better SEO content cannot be achieved by AI alone. For instance, 90% of marketers and content creators claimed to employ AI in their workflow. The main advantages of artificial intelligence were enumerated as follows:

– Simplified creation of content (63.6%).

– Further rewriting (45.5%)

– Repurposing content (45.5%).

Visit Kelsey’s professional website at https://kelseycopywriter.com/ai-content-good-report-2024/ to read the whole study and related studies on AI and content development.

Experienced content writer Kelsey Ray and designer Deb Banerjee collaborate to provide boutique marketing and branding services at Obsidian Identity, LLC. This strategic alliance, which is based in Memphis, Tennessee, has increased traffic and income for companies in the finance, fintech, commerce, healthcare, and other industries.

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