The brand has agreed to be the league’s official vehicle partner for the eagerly awaited second season.
“We are thrilled to welcome Lexus as the Automotive Partner of Major League Cricket,” said Vijay Srinivasan, CEO of MLC. Their unmatched luxury reputation and dedication to their clientele are a wonderful fit with our goals for the league. We are excited to work together to provide cricket fans all throughout the country an amazing experience.
According to the new agreement, Lexus will be featured in on-field and broadcast material over the whole season. Additionally, MLC digital media and fan communications will be used to market the brand.
“Partnering with Major League Cricket allows Lexus to reach a new diverse fanbase with a brand that shares an unwavering commitment to performance, customer experience, and their fans,” said David Telfer, Head of Lexus Advertising & Media. To increase the visibility of the American squad and interact with new viewers, we’re dedicated to expanding alongside MLC in its second season.
Additionally, MLC worked with Remitly, a well-known digital money transfer provider, earlier this month. For the next season, the league has also collaborated with businesses including Stake, Royal, and Cognizant.
On July 5, MLC’s second season is scheduled to premiere. All games (including the four playoffs) have tickets available for purchase online at Major League Cricket.com. Fans may choose from a range of ticket choices in addition to world-class contests; general admission tickets start at $30 per person.
With entertainment, fireworks, freebies, player signatures and meet-and-greets, product giveaways, food trucks, and samples throughout the tournament, the excitement of the season extends beyond the field.
